n 1997, a new management team began to revitalise the brand with new design collections, new product ranges and a distinctive new advertising campaign. In February 1999, Burberry staged the first catwalk show for its collections during London Fashion Week and was honoured as a British Classic Design Collection of the year. The dawn of a new decade re-established Burberry as an icon of enduring style. Burberry was again honoured in 2000 and 2001 by the British Fashion Council in both the Classic and Contemporary design categories. Burberry Touch, the new perfume for women was launched in 2000.
